INFO
68% of Americans eat ice cream year-round. Yet, the treat only shines at retail in the summer. We had to spark a new occasion for frozen treats in order to encourage shoppers to pick up ice cream beyond everyday treating. We dressed up our boards in Halloween fashion and gave Meijer shoppers a compelling reason to build the basket during spooky season. The small budget of approximately $200,000 grew Unilever brand sales by 30.5%.