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When PLANTERS® Cashews and Trail Mix faced a category-wide price increase, the challenge was clear: retain convenience store shoppers and protect purchase volume.
We reimagined the iconic Mr. Peanut® as a witty, sophisticated snack butler who guided shoppers to the perfect pairings throughout the store. From beverages to candy to salty snacks, the Snack Nutler elevated ordinary purchases into more complete snacking occasions with unexpected recommendations and a touch of refined humor.
The program turned a pricing challenge into a basket-building opportunity, helping shoppers discover new combinations, increasing the value of each trip, and reinforcing PLANTERS® as the cornerstone of a better snacking experience.
