ROLE
Creative Director
FOR
MillerCoors at Walmart
DATE
2018
How do you get millennial foodies to buy beer again? By alleviating the stress that comes along with being a foodie. As more and more millennials were choosing wine over beer because of the inherent connection to food pairings, MillerCoors saw their opportunity. We brought Walmart a custom MillerCoors portfolio solution that paired select beers with the stagnant selling take-and-bake pizzas at Walmart, providing the millennial foodie a stress relieving meal solution and drink pairing that provided a unique tasting experience. The activation turned around MillerCoors beer sales at Walmart while helping the retailer drive awareness and trial of their pizzas.
Effie Award Finalist
