ROLE

Creative Director,

Copywriter

FOR

Philadelphia

DATE

April 2016

TYPE

Sampling, Event marketing, Shopper marketing, Retail

We drove awareness of Philadelphia’s extensive flavor offerings and showcased new use cases – via snacking – to get shoppers to think of Philly beyond the bagel.
We took a page from foodie culture, offering Philly flights of flavored cream cheese and bringing them in store for shoppers to experience first hand.