ROLE
SVP Creative Director
FOR
Unilever Deodorants
DATE
2022
To reignite deodorant sales at Kroger, we targeted new users—tween using deodorant for the first time. Scents of Confidence reimagined the shopping experience, helping parents explore deodorant by their tweens' personalities and passions instead of gender.
2 Bronze Effie Awards
Gold REGGIE
Bronze REGGIE
