ROLE

Copywriter, Creative Director

FOR

P&G

DATE

2014

TYPE

Shopper marketing, experiential marketing, sampling

In addition to developing the creative look and feel (and writing the tagline) for Hair Food, I helped the team bring a Target-exclusive P&G hair care line to market, reaching naturals shoppers with an immersive brand experience. We transformed a food truck into a hair food truck and offered samples of the products near farmers markets and Target stores.

Awards:

Silver Chicago ADDY

Gold Reggie Award