ROLE
SVP Creative Director
FOR
Unilever Men’s Grooming
DATE
2022
TYPE
Retail Marketing, Event Marketing, Local Marketing
Guys were grooming less post-Covid and were not so confident getting back to their past routines. Leveraging Unilever’s partnership with the NCAA, we delivered a bracket-style activation that got guys excited to groom again, and revitalized sales of its Men’s Grooming brands at H-E-B.
