Alma Klein

H-E-B Not Your Knorr-dinary Drive-Thru

INFO

Knorr was rolling out a national campaign in which they were positioning the brand as offering the taste, value and convenience of fast food—but with better nutrition. We needed to translate that vision into a retail event activation for Texas retailer H-E-B, so we brought all the trappings of a fast food drive-thru to their parking lot.


Gold REGGIE 2024

Bronze REGGIE 2024

OmniShopper Award 2024

Effie Finalist 2025