INFO
Knorr was rolling out a national campaign in which they were positioning the brand as offering the taste, value and convenience of fast food—but with better nutrition. We needed to translate that vision into a retail event activation for Texas retailer H-E-B, so we brought all the trappings of a fast food drive-thru to their parking lot.
Gold REGGIE 2024
Bronze REGGIE 2024
OmniShopper Award 2024
Effie Finalist 2025